I Don’t Matter

Today Microsoft has officially announced Zune 2.

The new Zune comes in two flash version, offering 4GB or 8GB of storage, and a 80GB HDD version. All of the players will have wireless sync capabilities, updated wireless sharing, an FM tuner, and the ability to display music, pictures, videos and podcasts. The previous controls have been replaced by a touch sensitive pad that allows users to navigate through the menus either by brushing or by clicking. Zune 4GB and Zune 8GB have a 1.8 inch screen, and will retail for $149.99, respectively $199.99. Zune 80GB has a 3.2 inch screen at $249.99.

It looks slick, the interface seems to be great and it’s priced just like the ipod … all in all, a great product that can easily compete with the ipod once the Zune Marketplace will get video content. What’s also great is that the first generation Zune will soon have all the features of the new generation with a simple firmware upgrade.

Apple should probably watch out and stop overestimating the brand loyalty of their customers or they might end up like Sony and their PS3.